Owning a dermatology practice is fulfilling but also a challenging opportunity. Shifting your perspective could help you get a leg up on your dermatology practice if you know how to make positive changes to your business. These are a few ways to improve your practice, achieve financial growth and expand your client roster.
1. Get Your Finances in Order
Every business owner wants to reach more people and experience more tremendous success, but that will be challenging without getting your finances in order first. Check out a few ways you can reflect on your practice’s finances to build your business.
Use Improved Financial Software
You would be hard-pressed to find a company that relied on printed documents to track their finances. Everything happens digitally for a reason. It’s easier to calculate expenses, track expenditures and log how your practice uses its funding to maintain its client base.
Looking into new financial software that offers more features and flexibility is an excellent way to grow your dermatology practice. You could review available programs that accommodate the needs of medical offices, such as:
- Practice EHR
Many are available as desktop software and tablet-compatible apps. Your team can use them at the front desk or while sitting next to patients in private suites to operate from the same digital platform. Many programs also have features for managing patient payments that are upfront and outstanding, further streamlining your practice’s financial functionality.
Offer Financing for Patients
Many people skip necessary health services like annual full-body scans because they can’t afford them. Whether they have insurance or not, they may not be able to cover the amount due upfront. Offering new financing options makes it easier for people of all income levels to access essential health care services and preventative care.
Your dermatology practice could also extend financing services for people who schedule non-essential appointments. Experts analyzing trends in dermatology expect the skincare industry to grow to $145 billion by 2028 due to the increasing interest in cosmetic and non-surgical services. Dermatology offices benefit by financing those services because they’ll increase their patient roster.
Creating a payment plan for people who want Botox injections, laser hair removal and chemical peels will make your office more appealing to potential patients. You’ll increase revenue and weekly appointments by meeting people where they are financially.
Renegotiate Your Rates
It’s almost always possible to renegotiate rates and save more of your practice’s monthly budget. A quick call with the management company for your practice’s lease or equipment could result in discounted rates. It may involve signing more extended contracts, but it’s an important option to consider if you need immediate help with your practice’s financial situation.
Lowered monthly or quarterly rates also leave more funding available for services. Your team could lower rates for specific care options like routine body scans to make them more accessible to lower-income community members around your practice.
Reinvesting in your patients creates a healthier community and expands your patient roster with people who may come back for additional services when they’re in a better place financially.
2. Reflect on Daily Office Functionality
You wouldn’t want to spend your time with a business that didn’t have a functioning office. It may lead you to believe that the company doesn’t care for its clients or places a higher value on profits over customer care. Reflecting on your practice’s functionality can fix those issues that may keep patients away.
Polish Your Team’s Customer Service Skills
Companies in every industry need exceptional customer service to attract and retain customers. It’s how people become so impressed that they leave five-star reviews online and refer people they love. Any time and money spent on your team’s customer service skills will be a significant investment in growing your dermatology practice.
Host training classes or offer online courses regarding how they can make small talk with clients in the waiting room, pleasantly handle disgruntled patients and manage phone conversations.
Customer service also includes things like offering resources for families like waiting room toys and kid-focused magazines with puzzles, articles or coloring activities. Every effort to accommodate patients and make them feel personally cared for will result in long-term clients and a better community reputation.
Consider Expanding Your Team
It may be time to add people to your team. Employees more experienced in management positions could run the office more efficiently if your patient roster has increased in the past few months. They’ll know how to juggle the additional appointments and paperwork while leading a team of employees who need more effective leadership.
An expanded team also creates new opportunities for additional services. New hires may have different specialties or training that results in services your community may not have current access to. People will become recurring clients if they can access expanded care closer to home.
Dermatology practice owners can also look into opening a new location. It’s one of the latest trends in dermatology to take off because people need more offices outside of cities. Research shows that between 2012 and 2017, most dermatology offices in the western and northeastern regions of the country opened in the wealthiest zip codes, leaving many people in other regions without dermatology care. Opening an office in a rural area will open the door for patients who might never check in with a dermatologist.
Renovate Your Office
You may need to get a leg up on your dermatology practice by renovating your office. An expanding client roster requires more space and additional services. Adding a few new rooms for appointments and expanding your parking lot accommodates their needs. You could also add fun features if you treat families, like a playset next to the building.
It may also benefit your practice to add private offices for team members who need to handle confidential paperwork away from the waiting room. They can use it for the extra documentation for your new patients, but the offices also offer quiet spaces for virtual meetings.
While you’re learning about trends in dermatology, don’t overlook the potential of long-term telehealth services. A recent survey found that 58% of dermatologists will continue telehealth visits after COVID-19 isn’t a community health threat because it helps more people access health care. They don’t have to wait months for appointments that don’t require in-person services, leading to more people in better health.
Additional private office spaces make it easy to offer confidential telehealth visits. Talk with your team to discuss who would benefit most from mini conference rooms or reserved offices to dedicate space to those who need it.
3. Improve Your Outreach Strategies
Businesses grow when they have effective outreach strategies. These are a few ways dermatology practices can strengthen patient communication and reach new people in their communities.
Find Better Patient Communication Software
Your team doesn’t have to spend every free minute sending emails from a shared inbox. Software programs are available to improve patient communication with features like automated reminders for upcoming appointments, scheduled texts to confirm appointments and emails to schedule follow-ups after procedures.
Investing in this type of software will save every team member more time. They can focus their energy on the practice’s current goals, like providing better customer service or new services.
Connect With a Marketing Team
Marketing teams know how to connect your business with people in various internet sectors. For example, they study search engine optimization (SEO) strategies so your practice’s website can appear on the first page of search results. It’s a powerful tool given that Google receives 1 billion health question searches daily, directing users to verified websites with articles that can answer their questions.
Experts can also give your practice a more effective social media presence. By studying trends and keywords, they’ll schedule posts across platforms that engage users, build your followers and improve click-through rates to your website for scheduling appointments.
A marketing team could be effective if you want to grow your dermatology practice. Whether you decide to move forward with social media marketing, email newsletters or advertising, they’ll help you reach new clients in the current digital era.
Create a Referral Program
People may struggle to leave reviews on your website or social media accounts because they have busy schedules after their appointments. A referral program incentivizes them to leave reviews and spread the word about your services.
Your practice could offer specific discounts on optional services or freebies for routine care whenever a new client signs up for an appointment based on a referral. More people will learn about what your practice offers and you’ll get a more positive reputation in your community because people are talking about your excellent business.
Schedule Community Outreach Events
Sometimes business owners forget why it’s so beneficial to participate in community events. Setting up a booth at a local festival is an easy way to advertise your practice and inform people about the importance of dermatology.
Your team could give away small gift bags with things like lotion, sunscreen and informational pamphlets to teach potential patients about how they stand to benefit from routine checkups. It’s also an opportunity to pass out free branded swag so they never forget the name and address of their local dermatology practice.
Start Growing Your Dermatology Practice
These are a few trends in dermatology that help people grow their businesses. Consider if they could be what your practice is missing. Working on issues like less-than-stellar customer service, little marketing or limited services could result in a thriving practice with time and effort.